Custom web apps for
the work behind the business.

Internal tools, customer portals, dashboards and integrations, built around the workflow you actually run. The first job is deciding what not to build yet.

From $5,000
Fixed quote after discovery
6 to 16 weeks
Typical first release
Phased launches
Version one ships first

The service at a glance.

A good fit for
Teams connecting tools or improving a workflow.
What you get
Discovery, architecture, scoped integrations and a handoff.
Starting investment
From $5,000
Planning timeline
8–16 weeks for scoped custom systems, with requirements and approvals ready.

BUILD, BUY OR SIMPLIFY

Custom is useful when the workflow is genuinely yours.

A custom app is not automatically better than existing software. If a dependable off-the-shelf product solves the problem at a sensible cost, that is the stronger recommendation, and we will make it.

  • Your team keeps working around a missing workflow.
  • The same data gets typed into two or three systems.
  • Customers cannot self-serve the thing they ask for most.
  • A spreadsheet has quietly become operational infrastructure.

The goal of version one is not to model every edge case. It is to ship the smallest reliable tool that removes a real bottleneck, then let feedback decide what comes next.

WHERE APPS HELP

Good candidates for a first release.

Customer and vendor portals

A simple place to upload, review, approve, pay, schedule or track progress, with a small number of clear actions.

Internal dashboards

Key metrics, task queues, customer status and operational views in one focused workspace, instead of five tabs.

Workflow tools

Quote, intake, scheduling, approval or reporting flows with repeatable rules, assignments, status changes and notifications.

Integrations

Forms, CRM records, payments, calendars and third-party systems connected without fragile copy and paste.

WHAT SHAPES THE SCOPE

The hard parts are permissions, data and exceptions.

Page count is a poor way to estimate an application. Discovery makes the real decisions visible before they become expensive changes late in the build.

What drives the estimate

Illustrative example

  • User rolesHigh
  • Systems connectedHigh
  • Data qualityMedium
  • Exceptions handledMedium
  • Number of screensLow

Raised before architecture

Illustrative example

  • Who can see and change whatRoles
  • Where the data lives todaySources
  • Regulated or sensitive dataFlag early
  • Hosting, monitoring, supportIn proposal
  • Ownership and source accessIn agreement

A lightweight operational app and a regulated enterprise system are different projects. Say which one it is on the first call.

FROM WORKSHOP TO LAUNCH

Four stages. Clear decisions.

01

Workshop

We document the current workflow, users, pain points, systems, data and the decisions the tool must support.

02

Brief

Scope, architecture plan, timeline, risk notes and a fixed quote for the first release.

03

Build

Delivered in usable milestones, so your team tests the tool against real scenarios as it grows.

04

Launch

Data migration, access, training, documentation, monitoring and first-month support, before handoff.

INVESTMENT & TIMING

A fixed quote for a tight first release.

Discovery workshop

Scoped

Start here

The workflow mapped, the build-or-buy call made, and a fixed quote for version one.

  • Workflow and role mapping
  • Data model and permissions plan
  • Build, buy or simplify recommendation
  • Yours to keep either way

First release

$5,000and up

Most common

The smallest reliable tool that removes the expensive bottleneck.

  • Milestone build cycles
  • Testing with real user scenarios
  • Training and documentation
  • 6 to 16 weeks typical

Support and releases

Scoped

After launch

Hosting, monitoring, updates and the features that earned their place.

  • Hosting and monitoring
  • Security and dependency updates
  • Phased feature releases
  • Defined in the proposal

Your proposal defines hosting, monitoring, support, data migration, third-party accounts, source access and handoff, so ownership is clear before work starts.

WHAT HELPS THE WORK MOVE

Bring the people who do the work.

Your part

  • Access to the subject-matter experts, not only the sponsor.
  • Sample data and current process notes.
  • Timely feedback from the people who will use the tool.
  • Any security or compliance requirement, raised on day one.

What we will not do

  • Promise an integration before checking what each system allows.
  • Build version three before version one has users.
  • Recommend custom when buying would do.
  • Leave ownership or source access vague.

Before you get started.

How do we know whether to build or buy?

Start by comparing the cost and limits of available tools with the cost of the current workaround. If an existing platform solves most of the workflow without creating new operational problems, buying may be the right move.

Can you connect the app to our current systems?

Often. The scope depends on the APIs, permissions, data quality and limits of each system. Those details are checked during discovery before an integration is promised.

Who owns the finished application?

Ownership, hosting, third-party accounts, source access and handoff are documented in the project agreement. Confirm these terms for the specific build before work starts.

Can we launch in phases?

Yes. A phased first release is often the safest way to test the core workflow, reduce risk and learn what users actually need before adding more features.

Do you maintain apps after launch?

Yes. Support, hosting, monitoring, updates and future improvements can be scoped after the first release.

See the work behind the offer.

Real projects, with the context and decisions explained. Explore all our work.