The process
Four stages. Each one ends with something you can see and a decision you make, and nothing moves forward until you sign off.
You always know what we’re working on, what you’ll see next and what we need from you.
A good brief. A better start.
We get to know your business, your customers and what you want to change. Together we choose a useful starting point and write down the work before it begins.
Are we solving the right problem?
You approve the brief, the scope and the price. Nothing is built before this.
Find the story. Make it feel right.
We organize the content, map the paths your customers take and develop the visual direction. You review the key pages before we carry the design across the site.
Does this represent your business?
You approve the structure and the look of the key pages.
Bring it to life. Mind the details.
The design becomes a working website, with the forms, integrations and measurement in your scope. We check real pages on phones and desktops, then work through the launch details.
Is it ready for your customers?
You check the preview for accuracy and give the go-ahead to launch.
A careful launch. A useful handoff.
With your approval we launch and verify the important paths on the live site. Then we hand over access and documentation, and agree on the care or marketing that makes sense next.
What will help you keep moving?
You receive the keys. Ongoing support is your choice, not a condition.
Less than you might think. A rough idea is enough to start, and we tell you exactly what each stage needs.
Your goals, what’s working and what isn’t. Bring the questions customers ask you most.
Your existing photos, logos and business knowledge, then one round of consolidated feedback on the direction.
A read-through of the preview for accuracy: services, prices, contact details and the paths customers take.
The go-ahead, access to your domain and accounts, and a decision on the support you want afterwards.
Published planning ranges, with content and approvals ready. Your written scope gives the exact timeline and price before anything starts.
Migration, original copy, e-commerce and complex integrations can change the estimate. What affects a build timeline
Rather talk it through? (309) 206-5680
Our planning ranges are 3–4 weeks for a focused Starter site, 5–8 weeks for a Growth rebuild and 8–16 weeks for a custom system. Content, approvals, integrations and available capacity affect the final schedule. See the timeline guide.
No. You don’t need a finished brief to get in touch. During Align we list the copy, images and business information the project needs, and who will provide each piece. Writing can be added to the scope.
The people designing and building your site. There are no account managers between you and the work, from the first call to launch day.
New ideas are welcome. We tell you what a change means for the work, the timing and the cost, and nothing is added until you agree.
Yes. Your domain, hosting account, content and code stay in your name, and the handoff includes the access and documentation to use them.
You get the access and documentation in your handoff. Ongoing care, updates or marketing can be planned around what your business needs next, and none of it is required.
