Email that people
actually open.

The list you already have is the cheapest marketing you will ever own. We set it up properly, write it in your voice, and keep it landing in the inbox instead of spam.

$899 setup
Platform, authentication, templates
From $450/month
Newsletter written and sent
$1,200
Automated sequence build

The service at a glance.

A good fit for
Businesses maintaining useful contact with their audience.
What you get
A written, designed and sent monthly newsletter.
Starting investment
From $450/month; setup $899
Planning timeline
Monthly newsletter; sequences scoped separately.

A GOOD FIT WHEN

You have a list, and nothing goes to it.

Somewhere there is a spreadsheet, a CRM export or an invoicing tool holding a few hundred people who already paid you once. They have not heard from you since. That silence is the most expensive line in your marketing budget.

  • Past customers who would buy again if anyone reminded them.
  • Quotes that went quiet and were never followed up.
  • A seasonal business that vanishes from memory in the off-season.
  • A sales cycle of six months, and a buyer who forgets you in two.

If the list is under a hundred names, start with the follow-up automation that builds it, then come back.

WHAT WE BUILD TOGETHER

The setup, the sends and the sequences.

Most email problems are solved before a word is written. We start with the plumbing, then the prose.

Platform and deliverability

The right tool for your size, a clean import, SPF, DKIM and DMARC on your domain, and list hygiene so the first send does not land in spam.

Templates in your brand

One newsletter template and one plain-text style, built for a phone, with your logo, colors and a footer that meets the rules. Yours to edit afterward.

The monthly newsletter

You talk for fifteen minutes. We write it, design it, send it and report on it. A tip, a finished job, a seasonal reminder, one clear offer.

Automated sequences

Welcome series, quote follow-up, reminders, review requests, win-backs. Written once, triggered by your forms or CRM, running while you work.

A SEQUENCE, DRAWN OUT

The quote that went quiet, followed up for you.

A five-email example of the sequences we build. Each message is short, plain and stops the moment the customer replies.

01

Here is your quote

Day 0

The number, what it includes, and one way to say yes.

02

Any questions?

Day 2

The three things people usually ask, answered before they ask.

03

A job like yours

Day 5

One photo, two sentences, from a customer down the road.

04

Schedule is filling

Day 9

True, specific dates. Never invented urgency.

05

Should we close this?

Day 14

A polite last note. It gets more replies than any other.

FROM FIRST SEND TO STEADY RHYTHM

Four stages. Clear decisions.

01

Setup

Platform, domain authentication, list import and cleanup, templates, and a test send to the major inboxes.

02

First campaign

A reintroduction to the whole list. It clears the bounces and tells us who is still listening.

03

Rhythm

Monthly or twice-monthly newsletter, plus your sequences, built one at a time and tested with real submissions.

04

Report

Opens, clicks, replies, unsubscribes and, where we can track it, the calls and quotes that followed.

INVESTMENT & TIMING

Set it up once. Keep it running.

Setup

$899

One time

The plumbing, done properly, so every later send lands.

  • Platform configuration
  • SPF, DKIM and DMARC on your domain
  • List import and cleanup
  • Two templates and the reintroduction send

Newsletter

$450/month and up

Monthly

One send a month, written, designed, sent and reported.

  • Fifteen-minute interview, we do the rest
  • Your review before every send
  • One-page report each month
  • Twice monthly from $750

Automated sequence

$1,200

Per build

One sequence of up to six emails, written once and running for years.

  • Triggered from your forms or CRM
  • Stops the moment someone replies
  • Tested end to end before launch
  • Additional sequences scoped per build

Platform subscriptions are separate and usually run $0 to $100 a month at small-business list sizes. Your proposal names the platform, the cadence and the review process.

WHAT HELPS THE WORK MOVE

Bring the list and the stories.

Your part

  • Your customer list, with a note on where each name came from.
  • Access to your domain’s DNS for authentication.
  • A few photos of recent work and fifteen minutes a month.
  • One person who approves the send.

What we will not do

  • Buy lists, or email people who never dealt with you.
  • Hide the unsubscribe link or fake a reply thread.
  • Invent urgency, deadlines or discounts that are not real.
  • Lock you in. The account, list and templates are yours.

Before you get started.

Which platform do you use?

Whatever fits: HubSpot if you already run your CRM there, Mailchimp or Brevo for a simple list, Klaviyo for e-commerce. If you already pay for one, we start with it.

Will our emails go to spam?

Not if the setup is done properly. Authentication, a clean list, a real from-name and a sensible cadence are most of the answer. We test every send against Gmail, Outlook and Yahoo before it goes out.

Can you write it for us?

Yes. That is the point. You talk for fifteen minutes; we turn it into an email that sounds like you. You approve every send.

How often should we send?

Once a month for most service businesses. Twice a month if you have seasonal offers or a lot of news. Weekly is rarely worth it for a small business and usually costs subscribers.

Do we own the list and the account?

Yes. The platform account, the list, the templates and the sequences are yours. If we part ways, you keep sending.

See the work behind the offer.

Real projects, with the context and decisions explained. Explore all our work.