Logo and lockups
Primary, secondary, mark-only, horizontal, stacked, light, dark and one-color files for real-world use.
A brand system people
can actually use.
A logo is one asset. A brand kit is a small decision system for everyone who builds your pages, proposals, signs, posts and uniforms. The value is in the decisions you stop remaking.
- From $1,500
- Fixed scope
- 3 to 4 weeks
- Typical
- Web and print
- Files for both
The service at a glance.
- A good fit for
- Businesses that need one recognizable identity.
- What you get
- Color, typography, usage guidance and starter templates.
- Starting investment
- From $1,500
- Planning timeline
- Typical planning range: 3–4 weeks.
MORE THAN A LOGO
Consistency starts costing less than improvising.
This scope works for a new business preparing to launch, an established company whose materials no longer look related, or a team about to invest in a new website.
- Every vendor uses a slightly different purple.
- Nobody knows which logo file is the real one.
- The website, the proposals and the trucks look like three companies.
- A new site is coming, and the identity is changing with it.
It is not a naming project, a research-led brand strategy, or packaging across a large catalog. Those are scoped separately, and we will say so.
WHAT IS INCLUDED
A small system, not a pile of assets.
Color system
Primary, secondary, neutral and accent values for web and print, with contrast-aware pairings so buttons and text stay readable.
Typography
Display and body pairings, hierarchy, scale, weights and fallbacks for web and documents.
Voice and examples
Positioning notes, tone rules, sample headlines, button language and examples of what to avoid.
A USABLE HANDOFF
Files that make sense after the project ends.
Delivery is organized by logo variation and use case, with practical names instead of a folder full of unexplained exports.
What is in the folder
Typical delivery
- Logo files, by variationBy use case
- Color valuesHEX, RGB, CMYK
- Type pairings and fallbacksNamed
- Usage guidePDF
- Starter templatesEditable
What the guide answers
In plain English
- Which mark goes whereShown
- Which colors can sit togetherChecked
- How headings and body are setSpecified
- What the company sounds likeExamples
- Where flexibility is safeStated
A brand still needs stewardship. When a new format appears, the guide lets you extend the system without starting over.
FROM DISCOVERY TO HANDOFF
Four stages. Clear decisions.
01
Discovery
Audience, positioning, competitors, references, personality and every place the brand must show up.
02
Concepts
Focused directions with rationale, not a pile of disconnected logo options.
03
Refine
The chosen direction tightened across logo, palette, typography, spacing and sample applications.
04
Handoff
Final files, usage guide, starter assets and sensible naming.
INVESTMENT & TIMING
One scope. Three ways in.
Logo package
$499to $899
Mark only
When the logo is the only thing that needs deciding right now.
- 1 or 3 concept directions
- Full lockup and file set
- Upgrade to a kit later
Brand kit
$1,500and up
This page
Logo, colors, type, voice and the rules that hold them together.
- Everything in the Standard logo package
- Color and typography systems
- Voice notes and sample headlines
- Usage guide and starter templates
- 3 to 4 weeks
Kit plus website
Scoped
Put it to work
The kit moves straight into a site build, so the identity launches finished.
- Brand kit first, site second
- No redesigning decisions mid-build
- One team, one timeline
Web and print formats are included as defined in your proposal.
USEFUL INPUTS BEFORE DESIGN BEGINS
Bring what exists, and what you dislike.
Your part
- The customers you most want, and what they hire you to solve.
- Current logos, sales materials, signage, uniforms and vehicles.
- Competitors and references, including what you do not want to resemble.
- Every place the identity must work in the next year.
What we will not do
- Sell a logo as a brand strategy.
- Throw away recognition customers already have.
- Pick colors that fail contrast on a button.
- Deliver a folder nobody can navigate.
Before you get started.
Is a brand kit the same as full brand strategy?
No. It includes enough positioning and voice work to support strong identity decisions. Research, naming, architecture and a larger strategic engagement should be scoped separately when needed.
Can you keep parts of our current identity?
Yes, when they still serve the business. Discovery identifies what customers recognize, what works in practice and what is creating inconsistency.
Should the brand kit come before the website?
Usually, if the identity is changing. The website can then use the approved visual and verbal system from the start instead of redesigning those decisions during the build.
Will the files work for print?
Yes. Final delivery includes web and print formats, plus guidance for vendors.
See the work behind the offer.
MegaMCP
A brand with a voice, a live product demo, flat pricing and a page for every integration.
Toolcaise
Product illustrations, pricing a team can compare and a resource library.
Real projects, with the context and decisions explained. Explore all our work.