Discovery, kept short
A 30-minute call and a one-page brief: who buys from you, who you compete with, what the logo has to do and where it will be used. No forty-question worksheet.
A logo is the one asset every other piece of marketing borrows from. It should be decided once and done properly, not redrawn every time you print something. Fixed-price packages from $499.
A GOOD FIT WHEN
Storefront signage in Davenport, a fleet of vans in Moline, an embroidered polo, a LinkedIn banner, the first slide of a proposal. Every concept is tested against the real applications before it reaches you.
The studio is in Moline, and most clients are within an hour of the Quad Cities. The process runs the same by video call for companies anywhere in the United States.
WHAT IS INCLUDED
A 30-minute call and a one-page brief: who buys from you, who you compete with, what the logo has to do and where it will be used. No forty-question worksheet.
Each direction arrives with the idea behind it and mockups in context: a sign, a business card, a website header, a work shirt. You choose with the reasoning in front of you.
Rounds tighten proportions, spacing, color and type until the mark works at 16 pixels and 16 feet. Rounds are defined up front, so the project ends on time.
Vector source, transparent PNGs, a printer PDF, a favicon, and light and dark versions, named so nobody asks which file goes to the embroiderer.
DESIGNED FOR WHERE IT LIVES
A mark that looks fine in a presentation can fall apart on a truck door. So you see it where it will actually be used before you sign off.
NB
Vehicle door
Reads at forty feet
NB
Website header
Holds up at 32 pixels tall
NB
Work shirt
One color, stitched
NB
Proposal cover
Beside bigger competitors
NB
Social avatar
Inside a circle crop
NB
Storefront sign
Cut vinyl or routed
FROM BRIEF TO FINAL FILES
01
A 30-minute call and a one-page brief you approve before any drawing starts.
02
One or three directions, each with written rationale and real-world mockups.
03
Defined revision rounds on the chosen direction. Proportion, spacing, color, type.
04
The full file set, named sensibly, plus a one-page usage sheet on Standard and up.
INVESTMENT & TIMING
$499
Focused
One strong direction for a business that already knows what it wants to say.
$899
Most common
Three directions and a complete lockup set for every place the logo will live.
$1,500and up
Complete
Everything in Standard plus the system around it, so the whole company looks like one company.
The price changes with the number of concept directions and revision rounds, not with the size of your company. Logo refresh and vectorizing from $299.
WHAT HELPS THE WORK MOVE
Most businesses land between $499 and $899. A full brand kit with colors, typography and usage rules starts at $1,500. The price changes with the number of concept directions and revision rounds, not with the size of your company.
Essentials ships in five to seven business days. Standard takes two to three weeks because there are more directions to explore and more files to produce. Rush delivery is available when the signage deadline is real.
Yes. You receive full rights to the final artwork and the editable source files. Nothing is licensed back to you or held hostage.
No. Every concept is drawn for your business. You get an original mark you can trademark, not a stock icon that three other companies are also using.
Yes. A logo refresh redraws your existing mark as clean vector artwork, fixes spacing and proportion problems, and builds the missing light, dark and one-color versions. From $299.

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A brand with a voice, a live product demo, flat pricing and a page for every integration.
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