Customer Instructions: A Web Page, a PDF, or Both?
Decide when customer preparation instructions belong on a web page, when a PDF earns its place, and how to keep both editions accurate without breaking old…
5 min read
The journal · 57 guides
Useful ideas. For what’s next.
Practical notes on better websites, local search, and the business systems behind a good customer experience. 57 guides and counting, written in Moline.
Websites & content
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Test Your Website Backup Before You Need It
A restore-test field sheet for proving that a WordPress backup can recover the site, without overwriting live inquiries, orders or bookings.
5 min read
A Website Handoff You Can Actually Use
An annotated handoff record for owners who need to operate a finished website, with account access, renewal dates and proof of the customer journey.
5 min read
Product Variants: One Page or Separate Product Pages?
A practical decision guide for shops choosing how to organize sizes, colors, materials and genuinely different products.
4 min read
When to Move From Wix to WordPress (2026 Guide)
If you built your business site on Wix or Squarespace and it is starting to fight you, the hardest part of moving to WordPress is not…
8 min read
Mobile Website Conversion: Why Phone Visitors Leave
More than six of every ten people who land on your website are holding a phone. If your site was built to look good on a…
7 min read
Plumber Website Design in the Quad Cities That Books Jobs
In home services, phone calls convert at 30-50% and web forms at 1-2%. Good plumber website design gets the call. Here is what actually books jobs…
8 min read
Most Small Business Website Redesigns Are a Waste of Money
Most small business website redesigns don't fix the actual problem. Here's how to tell whether your site needs a $12,000 rebuild or a $1,500 tactical tune-up,…
8 min read
GoDaddy Website Builder Looks Cheap. Then You Try to Leave. Here Is What That Costs Quad Cities Small Businesses.
GoDaddy Website Builder starts at $9.99 a month. Then renewals climb, add-ons stack, and migration becomes a wall. Here is what GoDaddy Website Builder actually costs…
8 min read
Above the Fold: The Small Business Homepage Hero
Most small business homepage heroes waste their best real estate on sliders, stock photos, and vague taglines. Here is what the first 600 pixels actually need…
8 min read
Most Small Businesses Don’t Need a Website Redesign. Here’s What They Actually Need.
Most small business website redesigns aren't really about the website. They're about anxiety. Here's the data on what a $15,000 redesign actually buys you versus a…
8 min read
The True Cost of Wix and Squarespace Over 5 Years
The advertised price of Wix and Squarespace isn't the price. The true cost of Wix and Squarespace over 5 years lands between $4,800 and $11,000 once…
7 min read