The journal · 57 guides

Useful ideas. For what’s next.

Practical notes on better websites, local search, and the business systems behind a good customer experience. 57 guides and counting, written in Moline.

From the studio.

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Websites & content

Above the Fold: The Small Business Homepage Hero

Most small business homepage heroes waste their best real estate on sliders, stock photos, and vague taglines. Here is what the first 600 pixels actually need…

8 min read

Websites & content

The True Cost of Wix and Squarespace Over 5 Years

The advertised price of Wix and Squarespace isn't the price. The true cost of Wix and Squarespace over 5 years lands between $4,800 and $11,000 once…

7 min read