Your Small Business Homepage Has 3 Seconds. Here Is What Needs to Be Above the Fold.
Your small business homepage above the fold has three seconds to land four jobs. Here is what to keep, what to cut, and why the carousel…
10 min read
The journal · 57 guides
Useful ideas. For what’s next.
Practical notes on better websites, local search, and the business systems behind a good customer experience. 57 guides and counting, written in Moline.
From the studio.
Page 4 of 5
How to Track Website Leads in GA4: A Small-Business Checklist
A practical GA4 checklist for tracking real website leads—forms, bookings, calls, and completed actions—without confusing interest with results.
5 min read
Apple Business Connect for Quad Cities Small Business
84 percent of US consumers use Apple Maps to find nearby businesses, yet 58 percent of US businesses have never claimed their Apple Business Connect listing.…
9 min read
Why Most Quad Cities Auto Repair Shop Websites Lose Bookings (And the Fix)
Most independent auto repair shops in the Quad Cities lose bookings because their websites treat the phone as the only conversion path. Here are the five…
8 min read
Why Is My New Service Page Not Showing on Google? An Indexing Checklist
A practical, evidence-led checklist for diagnosing why a new service page is not appearing in Google and what to fix before requesting indexing again.
5 min read
How to Find Service-Page Opportunities in Google Search Console
Use Google Search Console to identify service-page improvements and content gaps without creating duplicate local SEO pages.
6 min read
LocalBusiness Schema Markup: A Practical Guide for Small Businesses
Learn what LocalBusiness schema markup does, which business facts it should include, how to validate it, and why accurate visible information still matters most.
5 min read
Pay Monthly Website Design: Who Actually Owns the Site?
Pay monthly website design got popular for a reason: no $8,000 invoice, no waiting three months for a launch. What most of the ads don’t mention…
7 min read
Website Accessibility Checklist for Small Businesses (WCAG 2.2)
Small-business website accessibility is not a separate “compliance project.” It is the practical work of making your pages, forms, and content usable with a keyboard, screen…
6 min read
Your Website Is Slow and It Is Costing You More Than You Think
Google's Core Web Vitals now carry more weight than ever in search rankings. If your site takes longer than three seconds to load, you are losing…
6 min read
Your Google Business Profile Is Costing You Customers. Here Is How to Fix It.
Google changed the rules for local search in 2026. Profiles that sit untouched are disappearing from results. Here is what Quad Cities businesses need to do…
6 min read
Your Brokerage Profile Is Not a Website. Why Quad Cities Real Estate Agents Are Building Their Own.
Zillow shows you next to your competitors. Your brokerage page belongs to someone else. Here is why owning your website is one of the most important…
8 min read